Kerastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo (Lightened, Cool Blonde or Grey Hair) 250ml

Meet Kerastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo, a targeted care ritual for cool blondes and grey hair that battle brassiness and dullness. This is the purple shampoo your hair actually asks for when the undertones swing warm and the luminosity starts to fade.

What makes it unique

• Purple anti-brass formula neutralizes brassiness and yellow undertones, delivering cooler, more natural blonde and grey tones without weighing hair down.
• Deep cleansing with purification helps remove impurities and pollution particles that can dull color and fiber over time.
• Nourishment from within—Hylauronic Acid and Edelweiss flower infusion cushion each strand, providing intense moisture while protecting the hair’s fiber.
• Instant luminosity—not only neutralizes brass, it elevates the glow of your blonde or grey hair for a visibly brighter, more vibrant look.
• Color protection in daily life—the formula supports color integrity against everyday oxidation and environmental stressors, leaving hair soft, shiny, and easy to manage.

Why this matters

If you’ve lightened, treated, or naturally wear cool-toned blonde or grey hair, brass can creep back with every wash. This shampoo not only tones but also reinforces your hair’s moisture, helping color stay vibrant longer while maintaining a soft, silky feel. The combination of Hyaluronic Acid and Edelweiss provides a nourishing shield that supports healthy fiber, so your hair looks radiant and moveable rather than weighed down.

Ideal for

• Lightened, cool blonde hair seeking to preserve a crisp, silvery brass-free tone
• Grey or silver hair that benefits from tonal balancing and enhanced luminosity
• Anyone exposed to urban pollution or daily oxidation who wants cleaner, brighter color

Details at a glance

• Size: 250 ml
• Formula targets brassiness while cleansing and nourishing in one step
• Leaves hair soft, shiny, and color-vibrant without heaviness